Change State February Virtual Event: Who is Going to Do the Work? How the Demographic Drought will reshape America 

Please join us as Ron Hetrick, Senior Labor Economist and VP of Staffing Product at Lightcast, discusses the unprecedented labor shortage that the US is currently in the midst of. 

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We offer a holistic approach to talent acquisition: we believe your recruitment marketing agency should support you in all areas of the talent acquisition process. To us, white glove service means taking a personal approach and we’re always just a call away. We add value beyond paid services by sharing data, insights and best practices.

As you might have gathered, we think pretty highly of ourselves. We believe it’s warranted, but hey, that’s just our opinion. More important is that you trust us, and we’re willing to put our time and money where our mouths are. Like all of our other clients (haven’t lost one yet!), we’re pretty sure you’ll love us.

You want to make a change - no status quo for you! You’re looking for a true partnership approach to recruitment marketing. Transparency, approachability, candor and thought leadership are important values to you. And just maybe, you like to have fun. 

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100% transparency into current spend and results being delivered. New ideas and a fresh perspective. No more boring Zoom meetings - build your avatar and come join us in our cool virtual office instead!

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Change State brings more than 35 years of experience in employer branding, recruitment marketing strategy and talent acquisition technology. As a recruitment marketing agency, we've built a unique partner ecosystem that helps us anticipate trends and identify tools and technologies that could benefit our clients. Great brands work with us because we’re really smart and get things done right.

Who We Are 

Check out our virtual event space on Spot!

Meet Our Team 

Graham Thornton 


Martin Predd 


Nicole Doyle 

Director of Operations 

Time: 11:00 AM CST/ 12:00 PM EST  

In Partnership With


Ron Hetrick

Senior Labor Economist and VP of Staffing Product 


Date: Thursday, February 9th 

About Ron Hetrick 

Ron Hetrick is a Senior Labor Economist and VP of Staffing Product at Lightcast. With 30 years experience in labor economics, he is a leading expert in the current state of the U.S. labor market. 

About Graham Thornton 

Prior to founding Change State, Graham’s background included over a decade of building and leading teams selling into the strategic talent acquisition space. At Change State, he helps clients recognize gaps in the candidate attraction and acquisition phases of their recruitment process so they can better measure their recruitment marketing efforts.  

Spot, the next-gen communication app for teams, has designed a custom space for our event. 

Location: Virtual Spot Event Space 

Graham Thornton 

Co-Founder, CEO, Change State 

An Informative Conversation About the Demographic Drought in America 

The US is in the midst of an unprecedented and systemic labor shortage. A shortage that has been developing for years thanks to a sansdemic, or a lack of people to do all the work that needs to be done. Between 2011 and 2021, nearly every county in the US saw declines in its working-age population and the pandemic of 2020 only intensified these trends. And where are we today? Companies keep looking for workers and finding that many are choosing to stay out of the workforce. 

We are all feeling the pain but the people shortage is only projected to get worse.

So how did we get here? What are the economic ramifications? And is there anything we can do about it?

In The Demographic Drought, its follow-up report Bridging the Gap, and 2022’s Who is Going to Do the Work? these questions are answered by analyzing past, present, and future workforces, native-born and immigrant. From baby boomers to millennials to the 2020 Baby Bust, we track the rise and fall of America’s population and labor force participation rate. We also outline how employers and
higher ed institutions can navigate a future when the demographic drought intensifies.

Our session will explore such themes as: 

Ron is passionate about educating companies concerning the labor world that surrounds them. Ron was a  senior and supervisory economist for 8 years with the Bureau of Labor Statistics in Washington  D.C. and had a 20-year stint as the advising chief economist for the largest staffing company in the  U.S. Quoted by CBS, CNBC, The Wall Street Journal, Forbes and numerous nationally syndicated news channels and magazines on a near weekly basis.